Do I Need To Be Technical?
This is perhaps the most asked question I get from people who are considering taking the plunge and starting an online business. Many new entrepreneurs and business people think they need to have technical skill sets or be tech savvy to succeed online. The simple answer to the question is no, you do not have to be a technical expert.
In most instances diving down a technical “rabbit hole” will get you no where. You don’t have to be a coder or a designer to get your idea online and to market.
First, you can easily outsource many of these functions. You can also typically pay much less than you would think. By using talented individuals in locations outside the U.S. or U.K. for example, you can find someone highly skilled who can execute what you need completed at a fraction of the cost. These costs would be about 10 times more if looking for talent in London or New York.
Resources to Find Freelancers
Here are two sites that I can recommend for finding cost effective freelancers:
Fiverr.com: Search for the skill set you need. You can find someone who can code and construct a user experience site for dollars.
Upwork.com: Upwork is similar. Place your project on the job boards. Then you’ll get freelancers pitching and bidding for your project.
The most successful online entrepreneurs aren’t the technical folks; they’re the strategy people. Understanding strategy and knowing what you want to do doesn’t require any technical expertise.
If you can write down your strategy: what your product is, why it matters, your message and how it’s different then you can find the technical support you need.
It’s never a bad idea to learn some basic technical skills like how to publish a blog or upload a video. You can learn that in minutes. But don’t waste your time trying to pull off things that are much more complex like a landing page. If you have the idea someone else can make it look good and work.
When you hit a wall of frustration, that’s when it’s time to bring in the professionals. Even if the software says you can learn in an hour, think again. Because that’s probably not accurate. As a business owner, you have to focus your time on what matters the most like:
- Improving your product
- Creating a great customer experience
- Being your brand’s visionary
- Helping your product stand out
You should concentrate on how you can bring value to the marketplace, not worry about website development, coding or even design.
It certainly won’t hurt to have some basic technical knowledge and to understand things like social media marketing and email marketing. But don’t let this be a hurdle to you getting your business going. Don’t procrastinate on getting your product or service to market because you don’t have a technical background. Find the help you need for the more complex parts so you can focus on the strategy.